AppSamurai

AppSamurai is a mobile growth company founded in 2016 that provides an AI-powered platform for app marketers and game developers. The platform combines user acquisition, retention and monetization tools in one place, spanning demand-side platform (DSP) advertising, OEM app discovery and Rewarded Playtime monetization. The company reports more than 2 billion worldwide users reached and 80,000 app integrations.

The technology stack is built around proprietary artificial intelligence and data-driven targeting within the AdTech and programmatic advertising domain. Its OEM App Discovery product reaches 800 million active Android devices, while its DSP advertising offering handles precision-targeted mobile user acquisition. Reported client outcomes include a 45% increase in day 1 retention and 119% long-term return on ad spend for gaming clients. Industry verticals include mobile gaming, mobile apps, digital and brand advertising; named clients include Amazon, HBO Max, Shahid, Nike, Domino's and Rovio.

AppSamurai is venture-backed and employs more than 60 people across offices in New York, London and Turkey. The company states its mission as empowering brands with tools for user acquisition, retention and monetization, with an emphasis on data-driven insight and precision targeting.