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Herbal Goodness

Herbal Goodness is a McKinney, Texas-based herbal apothecary and manufacturer of superfoods, super herbs and plant-based supplements, selling via e-commerce, Amazon and Walmart.

Herbal Goodness is a premium wellness brand and online herbal apothecary, and a manufacturer of superfoods, super herbs, and plant-based supplements. Founded in 2013 by Dr. Unoma Okorafor, a native of Nigeria, West Africa, the company is based in McKinney, Texas, and is women-owned and minority-owned. It sells through its own e-commerce platform as well as Amazon and Walmart, operating across e-commerce and multi-channel retail technology.

Its product range spans herbal teas, liquid extracts, capsules, essential oils, functional smoothies and wellness formulations built around signature ingredients including Moringa, Soursop, Guava Leaf, Papaya and Bamboo extract. All products undergo third-party testing for purity, potency and safety, with certifications and lab reports made available to customers.

The company describes its founding as a response to a personal search for natural health products that worked, and states core values of quality, sustainability and impact. It donates 10% of profits to the WAAW Foundation, which supports girls' education and STEM opportunities in Africa.

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