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INDG

INDG, founded in 1999, builds CGI content, digital twins and automated content generation for global brands, including its Grip platform for scalable creative variations.

INDG is a technology company that produces CGI content, digital twins and automated content generation for physical brands. Founded in 1999, it has spent more than 25 years building high-fidelity visual assets at scale, beginning with photorealistic 3D imagery and CGI-based product configurators and later expanding into the digitisation of entire product portfolios. Its technical work spans CGI content creation, 3D rendering, rule-based generative AI, post-production automation and generative creative variations.

The company's main software product, Grip, was launched in 2017. The platform combines CGI, rule-based generative AI and post-production to turn master ad creatives into effectively unlimited variations while keeping quality and brand consistency constant. INDG positions the software as easy to use and accessible to non-specialists.

INDG serves global clients including Coca-Cola, Honda, L'Oréal and LVMH, across verticals such as automotive, fashion, healthcare, consumer electronics and consumer packaged goods. The company operates as a global team from four offices - in Amsterdam, New York, Bucharest and Shanghai - with an emphasis on combining high-volume output with consistent quality.

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