The Flex

The Flex builds infrastructure for modern flexible living, operating fully furnished, move-in-ready apartments for short-term and flexible rentals. The company combines hospitality with technology to serve professionals, travellers and others seeking borderless, hassle-free accommodation. It was founded in London and now operates in Paris and Lisbon, with launches underway in Algiers, Casablanca, Cairo and Milan - giving it a growing footprint across North Africa as well as Europe.

Technology sits at the centre of the operating model. Base360.ai, the company's proprietary automation engine, automates operations, streamlines bookings and delivers experiences for guests and landlords. The wider stack includes integrations with Hostaway, Stripe, Twilio and AWS, spanning operations automation, booking platform technology and property management systems.

The furnished apartment portfolio serves more than 650 tenants. The company reports year-over-year revenue growth of 400% for three consecutive years, has paid out more than £5 million in rent to property owners, and targets management of over 1,000 properties by 2027. Its stated mission is to build Europe's next great rental housing network.

The Flex describes itself as hospitality-driven, with an emphasis on exceptional hospitality and a focus on borderless, hassle-free accommodation. Its stated work spans short-term rentals, flexible living, hospitality, rental housing and travel.