Social Media Manager (NDIS)

Responsibilities:

Develop and execute a social media strategy aligned with brand positioning and growth objectives

Plan, create, and schedule engaging content across Instagram, Facebook, TikTok, and other platforms on a daily or near-daily basis

Design graphics and edit short-form video content (reels, clips) using Canva and CapCut to showcase participant stories and services

Monitor and manage community engagement, responding promptly to comments and inquiries and escalating warm leads to the internal team

Track social media performance through analytics and reporting, identifying trends, competitor activity, and opportunities for content optimisation

Maintain brand consistency across all digital channels, ensuring messaging reflects the company's values and quality of care

Requirements:

Proven experience managing social media accounts and building brand presence for service-based businesses

Strong graphic design and basic video editing skills using Canva and CapCut

Ability to develop content strategies and adapt based on performance data and competitor analysis

High level of attention to detail with strong written communication skills

Self-motivated with the ability to work independently after initial onboarding

Familiarity with ShiftCare is a plus; WordPress experience is a nice to have

Scope:

Establish and grow the company's social media presence from the ground up across multiple platforms

Deliver regular performance reports with actionable insights on content effectiveness and competitor benchmarking

Collaborate with the business development manager and leadership team to align social media efforts with broader growth goals

Contribute to strengthening the company's reputation and visibility within the NDIS sector

Provide recommendations for branding improvements and content direction as the role evolves