Rankona Mazon AB

Rankona Mazon AB is a full-service Amazon and marketplace agency founded in 2017 by marketplace expert Carl Helgesson in partnership with experienced private-label sellers. The firm helps brands build, rank and scale on marketplaces, drawing on operating knowledge developed by its founders while running their own private-label businesses. That process has been continuously refined alongside changes in marketplace technology, advertising and policy.

The agency's work spans a defined set of technical areas: listing optimization; organic ranking and search optimization; Amazon sponsored advertising and Amazon DSP; marketplace account and inventory operations; marketplace due diligence; and market analysis and strategy. Its service line covers market analysis to determine strategy and product selection, listing creation and ongoing optimization, launch and re-ranking of listings to improve organic visibility, management of sponsored and DSP campaigns, inventory and account operations, localized global expansion across marketplaces, and due diligence for marketplace businesses.

The approach is methodical - analyze the opportunity, determine strategy and products, launch or re-rank listings, then optimize over time. Rankona Mazon positions its work as a way for brands to access hands-on operating knowledge without building large in-house marketplace teams. The firm works with brands across the United States, the United Kingdom and the European Union, in the e-commerce, Amazon marketplace selling, private-label and marketplaces verticals.