Rare Candy

Rare Candy is a community marketplace dedicated entirely to trading card games, allowing collectors to buy, sell and showcase cards and collectibles. Founded in 2021 and headquartered in Grapevine, Texas, the company operates across the collectibles, e-commerce and hobby retail sectors, addressing a trading-card industry it values at $25 billion. Its offering includes verified products and exclusive drops for collectors.

Technology underpins the platform. Rare Candy has built an AI-powered card scanner that lets users digitise an entire collection from a phone, alongside data-rich collection tools that track value over time and help collectors shop for missing cards. These functions are brought together in the Rare Candy mobile app. The engineering work spans computer vision, mobile development, marketplace infrastructure and data and valuation tooling.

The company reports 10x revenue growth over the past six months and describes the business as highly profitable. Rare Candy was built by collectors, for collectors, with a stated mission of making the rarest cards and collections available to everyone and of cultivating a collector community around its marketplace.