Joko

Joko is a shopping super app founded in 2018 by three French entrepreneurs - Xavier Starkloff, Alexandre Hollocou and Nicolas Salat-Baroux - that saves users money automatically across online and in-store purchases. Its platform combines cashback, instant promo code application at checkout, gift cards with built-in cashback, and in-store savings delivered through linked bank accounts. The app counts more than 6 million users and works with over 10,000 partner merchants.

The company operates at the intersection of consumer technology and fintech. Its technical work spans mobile app development, cashback technology, promo code automation and open banking, including bank account linking to surface offline savings. An AI-powered shopping assistant is in development, designed to help users identify the best products on price, quality and environmental impact. Joko reports that it has achieved profitability in its core French market.

Joko employs over 105 people and maintains offices in Paris, Barcelona and New York, with a presence in France and the United States. The company is a certified B Corp and describes its mission as making shopping more rewarding and sustainable, operating with a self-described "still day one" startup mindset. Its work sits within e-commerce, retail, shopping rewards, fintech and consumer savings.