BarkleyOKRP is an independent, HoldCo-free advertising agency uniting strategy, creative, design and media for major consumer brands.
BarkleyOKRP is an independent advertising agency, formed through the merger of Barkley and OKRP and owned without a holding company. It brings together strategy, creative, design and media to build work for major consumer brands, and is among the largest independent agencies in the United States. The firm employs more than 600 people and reports $1.1 billion in media billings, with offices in Kansas City, Missouri, where it is headquartered, as well as in Chicago, Denver and New York City.
The agency's work is guided by Whole Brand Thinking™, a proprietary approach covering how brands are pitched, won, built and measured. Its in-house production practice, The Bananary, focuses on innovation, content scaling, creative automation and AI-driven content solutions, alongside media planning and buying, brand strategy and design. Sector experience spans food and beverage and QSR, airlines and travel, retail and department stores, and restaurant and hospitality.
BarkleyOKRP is a Certified B Corporation and states a commitment to being an agent of positive change in business, prioritising people and the planet as a route to stronger brands and communities. It describes its positioning as "unruly ideas with uncontained impact", and its work has been recognised with Cannes Lions, Effie Awards and Ad Age A-List awards.
