Luupli

Luupli is a social media company operating in the technology sector. Its single product, also called Luupli, is a social media app built around equity, diversity and equality. The company's stated aim is to maximise the value that creators and businesses derive from the platform while producing positive effects on society and the planet.

The platform distinguishes itself by the weight it places on its social purpose. Where most social media products are judged primarily on engagement and advertising revenue, Luupli frames its objectives in terms of fairness for creators and businesses, broader societal benefit and environmental impact. These priorities are described as central to the product rather than supplementary to it.

Luupli characterises its team as passionate and dedicated individuals working towards a mission-driven goal. The company publishes at luupli.com. Further details on its founding, size, funding and geographic reach are not disclosed here.